Electronics under IZUMI brand manufactured by JSC "BTK Trading Co., Ltd. '. Manufacturer and importer of consumer electronics BTK Trading Co., Ltd. develops and delivers it in Russia since 2008. At present, the range provided in the Russian Izumi products include televisions and audio-video cables.
Product development at IZUMI brand is based on the most advanced electronics technology and in accordance with modern requirements of environmental safety. For example, in the manufacture of television sets used Izumi Japanese technologies that have become the industry benchmark for reliability and reliable electronic components. High performance IZUMI television screen images are provided by the use of an LCD matrix only high definition manufacturers such as Sharp, Samsung, Philips, LG.
In less than two years of active work in the Russian market, the company was able to achieve notable success. Russian consumers in many regions of the country were quick to appreciate the functionality, reliability and affordable prices Izumi products. Rapidly rising sales and the share of the brand in the Russian market is the best proof of high quality products of this brand and reasonable price policy.
The first sales of LCD IZUMI TVs in Russia began in October 2008. Despite the crisis, the young brand IZUMI just one year of operation achieved excellent results: in Q2 2009 the share IZUMI TVs in the Russian market has reached 1%. IZUMI's products are sold in 120 cities in different regions of Russia.
The range of TVs includes models with a diagonal of 15 to 32 inches, and is also very popular in Russia TVs with built-in DVD-player. All of this suggests that the consumer and retail positively perceived brand and IZUMI have excellent prospects for further development and expansion of its market share.